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INTRODUCTION

There’s something magical about using sounds to paint a picture in people’s minds. Just like the intimacy of radio, when audio storytelling is done right, people are transported. They feel connected to the voice speaking to them and invested in the story being told. Sounds can paint any picture, create any landscape and jump from one location to another with seamless transitions. Audio storytelling is a true art and sharing this type of art is now easier than ever.

Back in 2005, the editors of the New Oxford American Dictionary chose “podcast” as the Word of the Year. Just over a decade later, podcasts are increasingly popular and have even been referred to as the “new blogging.”

According to Apple, there are more than 1 billion people who have subscribed to a podcast and many find themselves wanting to create their own. The reason? Well it varies: from simply wanting to entertain, to raising awareness about an issue, or even as a method of building a brand.

Social media platforms are adapting to accommodate this love for broadcasting audio, too. Earlier this year, it was reported that Facebook was testing voice clip status updates as a form of “micropodcasting.” This, combined with the increase of cars that have wifi capabilities, means that podcasts are going to be more accessible than ever. It’s not shocking to hear that audiences are now choosing to stream a podcast when they would typically be listening to the radio — it’s a natural progression for podcasts to become a more prominent companion while on the road.

These are just a few examples of how audio storytelling is one of the most versatile ways of reaching audiences where they’re at. If it’s not in the car, it’s through headphones on the train, while on a run or even while falling asleep. In a culture where the most valuable thing is time, podcasting allows people to be entertained, work on their professional development or catch up on the news in a simple, efficient way.

WHY READ THIS BOOK?

This book is meant for people who are interested in starting their own podcast, want to invest in a podcast for review only: please do not distribute or reproduce without permission for their business, or are just genuinely interested in familiarizing themselves with the podcast landscape right now and what’s to come.

This book is made up of five sections:

PART 1: THE FOUNDATION
This includes the history of podcasting, current listenership and how advertisers are taking advantage of the medium.

PART 2: WHAT’S OUT THERE?
Here we’ll look at the different genres/formats of podcasts and highlight some best practices using current podcasts as examples. We’ll also look at how to create podcast ads.

PART 3: WHAT’S NEXT?
This section will explore how the medium is projected to expand, and who to keep an eye on.

PART 4: DOING IT YOURSELF
This is where you’ll find all the nitty gritty details of starting a podcast. I’ll outline what equipment you’ll need, how to upload, and important tips to keep in mind when recording. for review only: please do not distribute or reproduce without permission

PART 5: HOW I DID IT
This is where I pull back the curtain and show you how I created some of my recent projects. This behind the scenes section will give you an idea of what it looks like when you put everything you’ve learned in this book into practice!